Galway Today
When Does a Logo Stop Belonging to Its Designer
and Start Belonging to a City?
Galway City — 17 September 2026
Galway City's new visual identity
Galway has a new look.
Galway City Council has unveiled a new visual identity
built around a lower-case g, replacing the familiar
capital G that has been part of the city's visual
landscape for decades.
And I have a problem with it.
That surprises me, because I am usually all for change.
Cities should change. Buildings change. Streets change.
Art changes. The way we communicate changes. Galway
itself has never stood still.
But sometimes modernisation isn't resisted because
people dislike change.
Sometimes the thing being replaced has already acquired
cultural value.
The familiar Galway G can trace its beginnings back to
1984, when its first iteration was created by Galway
designer Jimmy Conneelly as part of the city's
quincentenary celebrations.
That means generations of people have grown up seeing it.
It has appeared on Council vehicles, signs, buildings,
bins, documents and countless other pieces of the
everyday Galway landscape.
After more than forty years, something interesting
happens to a design like that.
You stop noticing that somebody designed it.
It simply becomes part of the place.
And that raises a question: When does a logo stop
belonging to its designer and start belonging to
a city?
The new design hasn't appeared without thought behind it.
Galway City Council says the lower-case g takes
inspiration from the hull of the ship represented in
Galway's coat of arms, while its form also draws from
seanchló, the historic style of Irish script.
The familiar maroon remains. Blue has been introduced
to represent the River Corrib. The Irish-language name,
Comhairle Cathrach na Gaillimhe, is given greater
prominence, and the city's coat of arms has not been
abolished; it remains part of the Council's wider
visual identity.
There are ideas there that I can appreciate.
But appreciating the thinking behind a new design and
feeling that it should replace an old one are two
different things.
Perhaps that is what makes this change particularly
interesting.
The old G has had something the new g cannot possibly
have on its first day:
Time.
Time to become familiar.
Time to appear in people's photographs without being
the subject of the photograph.
Time to sit quietly on the streets of Galway until
nobody really thinks of it as branding anymore.
That cannot be manufactured by a design brief.
It can only happen by living with a symbol.
The Council says the change is about more than a logo.
Its €28,000 branding project followed a review of how
the organisation presents the many services it provides,
with the intention of creating a more consistent and
recognisable identity.
That is a legitimate conversation for a city to have.
But perhaps another conversation should happen
alongside it.
Not simply:
Is the new logo good or bad?
But:
What exactly are we replacing?
Because if Galway's old G were merely an outdated piece
of corporate branding, changing it would be relatively
straightforward.
If, however, forty-two years of Galway life have
transformed it into something people recognise as part
of the city itself, then changing it becomes something
more complicated.
The new g may eventually acquire its own history.
People may grow accustomed to it. Children growing up
in Galway today may one day recognise it as instinctively
as previous generations recognise the old G.
That possibility should be allowed too.
But today, on the day the new identity is officially
unveiled, the old G has something its replacement has
yet to earn.
Galway has already lived with it.
And perhaps that is why changing a city's identity can
never be quite the same thing as changing a company's
logo.
A company can own its branding.
A city eventually shares its symbols with the people
who live among them.
Bam Artiste